Vision
We believe in the power of small actions. We believe we can each live rich, fulfilling, rewarding lives making small simple choices in our own interests that in turn create positive effects for people and planet.
Mission
We provide accessible information to enable positive and empowering financial and consumer choices in alignment with each individual’s values. We share information, experience, resources and products, we educate, and we demystify to help people make a low effort positive impacts for their own benefit and for the benefit of people and planet.
Raise yourself up, raise people and planet with you.
If you want to be a financial expert, eco-warrior, human rights lawyer, gender equality activist and beyond…this is not the website for you. If, however, you know that these things are important, and you would like to play your part without breaking the bank or your back – you are in the right place.
We make 35,000 conscious decisions a day and each of those decisions has a cascade butterfly effect series of consequences on the world around us. That is our power, but its also terrifying. Pull at one of the strings and things quickly unravel into a paralysing chaos.
We, most people, are not in a position to question each and every purchase, investment or action and unpick our lives to so that we only walk not drive, only eat our own home grown tempeh and never get a pizza delivery and spend £100s of pounds swapping our lightbulbs for energy efficient lightbulbs when we don’t have £100s of pounds and the lightbulb is still working thank you very much.
‘Ethical’ decisions are not always practical, not always affordable and importantly not always accessible.
We make decisions based on the information we have and what we think is important. Our knowledge and our values. Your values are your own, but knowledge, we can share.
On The Eve Of It 